No. 000013
DESIGNER
ALANA
gleaves
ABOUT
Alana is a graphic designer based in Minneapolis, Minnesota with a passion for creating sophisticated and meaningful brand identities. Specializing in typography and layout design, her work implements a unique blend of elegance and precision. As a lifelong creative, Alana aspires to continue designing solutions that are not only meaningful, but timeless.
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THESIS EXHIBITION
nue
ABSTRACT
Alana's NUE exhibition delves into the intricacies of consumer perception and typeface choice in branding. Through type design, and a custom champagne brand, this project demonstrates the profound impact typography has on a brand's narrative, and how that may influence viewer perception. NUE delves into the nuances of typography, demonstrating how subtle variations in letterforms can prompt distinct emotions or associations for individuals. This project invites the viewer to consider the significance of typography in crafting compelling brand stories, and fostering memorable experiences. Ultimately, NUE serves as a captivating showcase of the pivotal role typography plays in identity design and brand storytelling.
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POST COLLEGE PLANS
Creative direction
DEPARTURE
Alana's post-grad plans are to continue gaining experience in the graphic design field, with a career goal of ultimately becoming a creative director. While working full-time, she hopes to also pursue freelance work, in branding and identity, to continue to build her professional portfolio. Alana plans to stay in Minneapolis for the time being, but with lots of travel in between.
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