No. 000014
DESIGNER
Chloe
Gross
ABOUT
Chloe is a Minneapolis-based graphic designer specializing in packaging design and branding. Complemented by a minor in user experience design, she incorporates research into her design process. Proficient in various creative mediums, she employs a hands-on mixed-media approach to translate digital designs into tangible experiences.
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THESIS EXHIBITION
bloombox
ABSTRACT
For Chloe’s final exhibition project, she has developed an eco-friendly solution for flower bouquet packaging to improve the experience of receiving flowers for the flowers and the receiver. The design entails a bouquet holder crafted from seed cardboard, which can be planted to grow flowers post-use. Additionally, the bouquet holder will feature perforated pollinator critters that can be popped out and placed in gardens using color to attract other pollinators. This sustainable approach not only mitigates packaging waste but also benefits the environment by promoting biodiversity. This project hopes to inspire more sustainable packaging design approaches to remedy the growing concern of packaging waste.
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POST COLLEGE PLANS
Agency / Packaging & Branding
DEPARTURE
Chloe's post-graduation plans include acquiring more experience at a design agency in Minneapolis, specializing in packaging and branding. Her long-term career aspiration is to assume the role of Creative Director within a design agency. She will continue pursuing creative hobbies in her free time including painting, drawing, and jewelry making.
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