What’s Your Eye-dentity? As society’s concept of gender becomes increasingly fluid, who’s to say whether certain personal care products are “For Men” or “For Women”? Elli Nordhaus explores what packaging could look like if gendered packaging was expanded to non-binary and gender-fluid consumers, in addition to men and women. This innovative approach not only embraces society's evolving understanding of gender but also emphasizes the importance of inclusivity and representation in the personal care product industry. These packaging designs don’t include typical gender labels, offering consumers to choose products based on a unique aesthetic that appeals to individual preferences rather than societal labels. This project highlights the potential for design to foster a more inclusive environment. This exhibition invites consumers to express themselves and their preferences through the products and packaging designs they are drawn to, allowing them to choose products not based on identity, but on Eye-dentity.