No. 000017
DESIGNER
Ilina
Gupta
ABOUT
Ilina Gupta is a graphic designer with a deep passion for social justice. She strives to incorporate advocacy into her work whenever possible, using it to respond to larger social issues. As an Indian American, she also loves exploring her cultural heritage through design.
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THESIS EXHIBITION
Un/Veiled
ABSTRACT
Un/Veiled responds to the complex issue of relationship abuse in South Asian marriages. Through a series of three guided journals disguised as menstrual products, it aims to empower the victims of relationship abuse to take action while maintaining their safety. Each guided journal is catered to a distinct need faced by someone experiencing relationship abuse. The first aims to help them understand their situation, the second provides a platform for incident tracking, and the third provides a secure place to compile resources. The design of these products pays homage to the South Asian culture of the audience they are targeted to. Un/Veiled explores the intersection of discreet design, cultural sensitivity, and advocacy to create resources that respond to the complex needs of South Asian victims of relationship abuse.
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POST COLLEGE PLANS
Design / Advocacy
DEPARTURE
After graduation, Ilina will take the leap of moving her homebase from the California Bay Area to the Twin Cities. Here, she hopes to pursue a career in graphic design that reflects her passion for advocacy, social justice, and community work as well as explores her interest in layout design. Her end goal is to start a design firm that specializes in social justice oriented design catered to local non-profits.
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