No. 000020
DESIGNER
Joseph
Hillenbrand
ABOUT
Joseph Hillenbrand is a designer who has continually strived to find the balance between simplicity and storytelling in his work, which has been featured in leading design criticism publications and highlighted by Apple. He will be graduating with 4 years of experience in both freelance and design agency roles having worked with clients of all kinds spanning the United States and 5 other countries; from unknown up-and-comers to household names in the Fortune 500.
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THESIS EXHIBITION
step by step
ABSTRACT
"Step by Step: A Guide to Graphic Design for the Clueless" is a response to every innocent but tiresome inquiry into what exactly graphic design is. At a certain point, one gets tired of explaining to their family that they don't draw pictures for a living. The book (stylized and written as if it's for children, but meant for adults) aims to illustrate how virtually every man-made object that we interact with is touched in some way by a graphic designer, and help to illuminate the impact of the profession for those who still don’t know what it is.
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POST COLLEGE PLANS
Designer & creative director at profluent / Freelance work
DEPARTURE
Joseph is currently working as Principal Designer at Profluent, a leading biotechnology startup based in San Francisco. After building Profluent's brand from the ground up as a freelancer over a two year period, Joseph joined the Profluent team as their sole designer and creative director, helping fuel their ambition to radically change medicine. He continues to work as a freelancer at the same time for clients across the United States and abroad, focusing on brand identity.
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