Matt
Orr

PRONOUNS

He/Him

Matt's passion lies in the realm of sports and branding. He values the process of creating the ever-important visual identity in today's digital landscape and enjoys creating work that is inspiring and holds value. He has continuously improved his design skillset to become an adaptable designer through his schoolwork as well as his current position as a graphic designer for the University of Minnesota's Athletic Department!

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THESIS EXHIBITION

Utah Hive: The NHL's 33rd Franchise

The NHL is seeking to expand its league by adding a 33rd franchise to the mix. There's no location with higher hopes of gaining a franchise than Utah. A rampant market that is desperate for another professional sports outlet. Matt Orr's sports branding project gives a glimpse of what could be through a thorough exhibition of his brand identity, the Utah Hive! The exhibition seamlessly showcases the application of the Utah Hive identity in the world of sports both physically and digitally, giving an in-depth look at what the National Hockey League could look like with the addition of the Hive. Also shown in Orr's exhibition is his creative process, showcasing the details of the brand and giving a look behind the scenes of how the Utah Hive came to fruition!

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POST COLLEGE PLANS

Professional Work

Matt's post-college plan is to continue working for the Universities Athletic Department while also exploring options for work in the sports/branding field in the Twin Cities area. He aims to find a position that is continuously exciting while also serving a purpose to a community.