Shoshana’s exhibition project, Camp Yonim, is an identity branding project for a hypothetical Jewish outdoor adventure summer camp. Camp Yonim is created in order to foster, sustain, and activate Jewish values through outdoor exploration with spirit and diversity by connecting campers, counselors, and families within our local Jewish community in the Twin Cities. Currently in 2024, it is critical for Jewish children to be welcomed into a safe space within their community in order to combat loneliness, obesity, and to get the kids outside again. For this project, Shoshana delves into creating a complete summer camp branding identity that encompasses various elements including a mobile and desktop friendly website, eye-catching posters, screen printed collateral, and informative wayfinding signage. Each element is designed to cohesively represent the spirit and values of Camp Yonim, offering a glimpse into the vibrant and enriching experience it promises.